Segment Marketing Advisor

Cigna 

September 2021 - present

 

Marketing lead for myMatrixx, Cigna’s workers’ compensation division. Strategically develop and manage marketing campaigns, company website and blog, sales and thought leadership collateral, creative/branding, digital marketing, advertising and event marketing to generate qualified leads and enhance brand awareness.

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Senior Marketing & Communications Manager

Denton County Transportation Authority

​November 2013 - September 2021

 

​Develop, manage and lead marcom initiatives such as campaign development and execution, media relations, content marketing, brand management, social media marketing, advertising, crisis communications, website management, video development and internal communications for the agency. Received more than 25 awards (combination of national, regional and local) from marketing and communications projects I implemented and managed.

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Manage external advertising agency on campaign development, implementation and reporting. Serve as a company spokesperson and coordinate all media inquiries for executive staff and other agency-approved spokespersons. Supervise communications coordinator and marketing coordinator.

2019 - 2021: Senior Marketing and Communications Manager
2017 - 2019: Communications Manager
2016 - 2017: Senior Communications Specialist
2013 - 2016: Marketing and Communications Specialist

 

 

Communications & Public Affairs Specialist

North Texas Food Bank

April 2012 - November 2013

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Led and developed various public relations projects and campaigns. Provided guidance and direction for proactive and strategic media relations, corporate communications, cause-marketing campaigns and social media marketing. Served as the primary media contact for coordinating executive interviews. Created executive scripts, talking points, and various media materials. Ensured all external messaging was consistent with the mission of the North Texas Food Bank.

 

Major highlights and accomplishments:

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CAMPAIGN DEVELOPMENT: Developed and executed a National Volunteer Month public relations campaign featured in PR Week as a best practices case study on August 23, 2013 that resulted in nearly 1.4 million media impressions and an estimated publicity value of nearly $26,000 with no budget allocated for the campaign.

 

PROACTIVE MEDIA RELATIONS: Led proactive media relations efforts for the “Rethink Hunger” campaign fundraising shortfall announcement of $1 million dollars in June 2012. Media relations activities for this announcement resulted in the North Texas community donating nearly $300,000 towards the campaign. Media coverage resulted in an estimated 3.5 million media impressions and an estimated publicity value of $102,144.

 

 

MM2 Public Relations

Assistant Account Executive

​August 2010 - April 2012

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Main client contact and helped manage and implement strategic public relations campaigns, media relations, external communications, community relations and crisis communications.

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Major highlights and accomplishments:

 

STRATEGIC MEDIA RELATIONS: In 2011, secured 234 articles in local, regional and national press outlets for Medical City Dallas Hospital and its children’s hospital resulting in nearly 69 million media impressions with a publicity value of more than $694,000.

 

PROACTIVE MEDIA TOUR: Planned and implemented Alliance Data’s first New York media tour, in which I garnered coverage in AOL Daily Finance and Mobile Marketer.

 

CAMPAIGN IMPLEMENTATION: Led media relations research and execution for The Hartford’s “Confidence for a Lifetime” campaign which received coverage in CBS News, Reuters, Financial Advisor Magazine, and more.

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The Point Group

Assistant Account Executive

November 2009 - August 2010

 

Main client contact and helped manage and implement brand marketing and management, public relations, event planning, internal and employee communications, advertising, project management, search engine marketing and social media marketing and management.

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Major highlights and accomplishments:

 

EVENT PLANNING/MANAGEMENT: Project lead for Enterhealth in which I planned, managed and executed the Dallas premiere of the movie documentary "Lost in Woonsocket" at the Dallas Angelika Theater. The documentary premiere was a success with all seats filled in the theatre and local press coverage garnered in the Dallas Morning News, Dallas Observer and Pegasus News.

 

PROACTIVE MEDIA RELATIONS: Led proactive media relations efforts to secure national media coverage in Glamour, Woman's Day and Yahoo! Health for Enterhealth.

 

NEW BRAND DEVELOPMENT: One of the project managers for Enterhealth's new brand overhaul which included a successful launch of a new website, marketing collateral, logo and internal communications (newsletters, articles, etc.).